Forged in the fires of adversity, our minds are the true champions of resilience

WIN A MEMBERSHIP TO THE GOOD THEORY APP.

Unlock your true potential with personal fitness mastery. Transform your Body and Mind with UFC fighter, Lyman Good and US Marine Corps veteran, Mickaella Nugent – proven mentors for a healthier, stronger you!

One entry per person. Must be legal age to enter. Contest winner will be notified on April 5, 2024 and winner will be announced by April 12th 2024.

"Good Theory is a holistic wellness movement, dedicated to nurturing well-being in mind, body, and spirit. Our mission is to empower individuals to achieve authentic self-healing and self-mastery. Founded by UFC fighter Lyman Good and USMC Veteran Mickaella Nugent, we strive to dismantle stigmas and promote holistic wellness practices. Through our coaching app, podcast, and apparel, we aim to inspire vulnerability, self-awareness, and true personal strength. At Good Theory, we believe in embracing our authentic selves and uncovering the goodness within."

PERSONALIZED WORKOUT APP

Workout program just for you! We will customize your very own ongoing training program. All exercises have been filmed to demonstrate how to perform them correctly. 

Home or Gym Workouts

Workout wherever is most convenient for you with home or gym workout options!

Swap out your exercises

Have an injury? Swap out your exercises anytime!

Workout Log

Track your progress to keep pushing for your personal best!father and shaping the lives of his daughters. Subscribe to our YouTube channel for an inspiring conversation on resilience, entrepreneurship, and the essence of fatherhood.

EMBRACE THE PROCESS

EMBRACE THE PROCESS

Your daily reminder to transform setbacks into a legendary comeback. Our Good Theory collection inspires your journey of self-discovery, urging you to find your true why and become legendary. 

$5 of every sweatshirt sold will be donated to the Non-Profit Veterans Organization Points For Patriots, dedicated to bridging the military and civilian divide.

GOOD THEORY PODCAST

EPISODE #1 – JOEY BOWEN

In the debut episode of Good Theory, I sit down with Joey Bowen, co-owner of Few Will Hunt, entrepreneur, and devoted father. Join us as we delve into Joey's journey from humble beginnings within the company, discussing the challenges of entrepreneurship, the importance of forging your own path in life, and the virtues of fatherhood. Gain insights into how Joey navigates the hardships of his professional endeavors while prioritizing his role as a father and shaping the lives of his daughters. Subscribe to our YouTube channel for an inspiring conversation on resilience, entrepreneurship, and the essence of fatherhood.

EPISODE #2 - JESSE LEACH

In this episode, we delve into the inspiring journey of Jesse Leach, renowned singer and advocate for mental health awareness. In this intimate conversation, Jesse shares his profound insights on the transformative power of reconnecting with nature and embracing our primal instincts. From battling personal demons to finding solace in the great outdoors, Jesse imparts invaluable wisdom on the importance of grounding oneself in nature's embrace. Tune in as he shares his experiences, struggles, and the profound lessons learned along his healing journey. Discover how reconnecting with our primal selves can lead to inner peace, resilience, and a deeper understanding of our true selves. This is a conversation you won't want to miss!

“it’s so important for communities like this to exist and hold space for conversations surrounding mental health.”